>FREQUENTLY
NOT ASKED QUESTIONS
We've got answers, but first you have
to ask the right questions.
These are the questions you should be asking about your web site and marketing
materials.
Q. Is your website just an extra "thing" you put up, because you thought you should have an "online presence" in addition to your regular brick-and-mortar business? There's got to be a desired response you want to get from your site? Sounds simple. But not expecting results is a mistake. The next worst mistake is not expecting enough out of your website. Have you articulated a goal for the web site? Once you've set goals for your site, every page, every sentence, every word should be aimed at getting your desired response.